Campaign
2024
Utenos Nealkoholinis
In the summer of 2024, we collaborated with Utenos Radler Nealkoholinis to create a vibrant lifestyle photoshoot that captured the essence of carefree summer moments. With a focus on fun, friendship, and refreshment, we brought together a dynamic setting that highlighted the joy of sunny days and great company. The shoot was designed to reflect the brand’s lighthearted and refreshing nature, ensuring an authentic and engaging visual narrative.
Alongside lively lifestyle scenes, we carefully crafted product shots that emphasized the crisp, refreshing taste of Utenos Radler Nealkoholinis. Every detail, from natural lighting to spontaneous interactions, contributed to a campaign that radiated warmth and energy. The result was a collection of visually striking images that perfectly embodied the brand’s summer spirit and resonated with its audience.
Credits
Agency: TRUTH
Production: Adomo
Photography: Agnė Papievytė
Styling: Emilija Kalis
MUAH: Marija Matiušova
Set designer: Greta Bumblauskaitė